The 10 Most Common Mistakes You Can Make Running Ticket Redemption Machine

The 10 Most Common Mistakes You Can Make Running Ticket Redemption Machine

Mistake 1: Poor machine placement and narrow aisles

Machine placement has always been a problem for many businesses. In general, just need to be staggered, not impede each other, beautiful and generous.

But in some venues, blindly in order to make a profit, the machine is set up densely, too compact, resulting in narrow aisles. This arrangement seriously impedes the smooth movement of players and the whole store also seems to be depressing, so players are not willing to enter, not to mention the willingness to stay, will naturally have a significant impact on revenue.

Therefore, it is important to ensure that the aisles are clear (1.5 meters is preferred), so that players can easily and freely walk among the machines and play while browsing.

In addition, before purchasing machines, you must make reasonable planning and never be greedy for more. You can ask a professional to do the planning.

Mistake 2: Tickets are not clearly labeled as to their use

Loyal players need to be cultivated over a long period of time, so that they can form the habit of spending money by “playing games, depositing tickets and exchanging them for gifts”. However, in fact, many players are not clear about the use of lottery tickets. It is common to see lottery tickets hanging outside the machines unclaimed, proving that the venue has not taken the time to cultivate a good sense of spending in the lottery area.

Don't ever assume that your players understand the purpose of the lottery. Even when interviewing players on the ground at venues that have been in business for years, it is still clear that many of them are not aware of it. Don't believe me? Just go to the venue and ask the consumers.

Machines, redemption counters, materials hanging above the venue, and staff talking about the lottery can all be a way to inform players about the lottery's role. Be sure to publicize it more often by creating large displays and cards that clearly tell players what the lottery is for.

Mistake 3: Lottery Machine 1 Coin 1 Swipe

Ticket Redemption machines are characterized by fast coin consumption and many tickets. However, if you only put in 1 coin at a time, it is very likely that you won't get any lottery tickets, 1 coin is gone in a few seconds, the player has nothing to gain, the interest in playing drops directly, and the repurchase rate is basically zero.

This is certainly not the result we want. Therefore, we have to increase the number of coins in a single swipe. According to the number of coins consumed by other amusement equipment in the venue, 3 coins per swipe or 5 coins per swipe is a more common setting. According to the ticket machine's ticket dispensing setting, a few coins will end up and a certain amount of tickets will surely be dispensed, and players will be able to reap the rewards and feel the unexpected surprise and satisfaction before they will be willing to play on.

Mistake 4: Lack of Play Guides

Many venues do not deploy professional game guides to provide services for players. New and old players do not know the rules of the game for the new machine will not play, but also not willing to put coins to try. The venue can not have fresh blood injection.

Therefore, the venue also needs to be equipped with some professional guides in the capacity of a friend to lead the players how to play the game and win more tickets, so that they get to play the fun of the equipment. Consumers will be willing to continue to spend money for the venue when they get a taste of the sweetness.

Mistake 5: Insufficient staff

Many venues do not have specialized staff in the lottery area. Players need to exchange lottery tickets or prizes, the service desk has no staff. This can lead to players' emotional dissatisfaction, making a fuss, and giving a bad review of the venue's service attitude, which is not conducive to the venue's long-term development.

The lottery area must have specialized staff to replace lottery paper and deal with simple machine malfunctions. Ensure that players can find someone to help them when they need it. This includes keeping someone on hand to assist during lunch breaks.

Mistake 6: Unattractive gift pairings

Different types of venues, according to their own positioning, to adjust the purchase ratio of each type of product in the gift area.

In the children's paradise, although parents are not the main consumer group, small children are led by parents to spend money. In other words parents are the basis of the profitability of the children's park, so the venue should also be configured to reward some of the prizes that parents are interested in. Thus, it is recommended that toys account for 70%, household goods account for 20%, 3C supplies account for 10%, so as to give parents the motivation to play the lottery.

In the integrated venue, parents and children of families is also a focus of consumer groups, so recommended, toys accounted for 60%, 30% of household goods, 3C and other holiday gifts accounted for 10%.

The adult field, the main consumer groups are young people, couples, adults, women, etc., the proportion of children is low, recommended that the proportion of household goods 50%, 30% of toys, 3C and other 20%.

Be sure to adjust the classification of gifts according to the specific attributes of the consumer clientele.

Mistake 7: Insufficient ticket shredders

A significant portion of the playgrounds even have only one fully automated ticket shredding machine.

If it is a community-based venue, it may be barely enough on weekdays. However, on Saturdays, Sundays or holidays, the number of players increases and the number of tickets shredded instantly soars. The ticket shredding machine is overloaded, and players need to wait in line for a long time to shred their tickets, so how can we talk about user experience in such a situation?

Please don't let your guests complain about something that can be solved by adding 2 more ticket shredding machines.

Mistake 8: The lottery section uses e-tickets

Of all the venue problems, this is the one that is most likely to occur, yet the one that is least emphasized. The entire process of recharging, depositing coins, and harvesting tickets is always accomplished with a small electronic card. Players don't know that the machine is a lottery machine and that it harvests tickets, they play it as a simulator, and with the fast-paced gameplay of the lottery machine itself, players get nothing out of it and are sure to lose interest and never want to play the machine again. The most important thing in the lottery area is to win with the atmosphere. It is important to create a unique atmosphere that is hot and exciting, so that all players can enjoy the fun and excitement, which is what physical lottery tickets can achieve and why they must be used.

Mistake 9: The event is not hosted

Many venues hold regular events, but the events often fall short of expectations, mainly due to the lack of a presenter who can drive the atmosphere of the venue. The enthusiasm of the audience will be driven by external factors, experienced hosts can mobilize the whole atmosphere, so that everyone is in the mood to look forward to the event.

Mistake 10: The lottery area is too far away from the gift redemption area

Some venues are a little far away due to store limitations and the lottery area is separated from the main gift cabinet. If conditions can be changed, then put the gift cabinet back together with the lottery area as much as possible. The unique atmosphere of the lottery area is the need for a cycle of playing the machines, depositing tickets and exchanging them for gifts. Players are more motivated by the availability of nice gifts, which are much less effective if they are separated. A small gift display cabinet can be made separately in the lottery area for display only, guiding players back to the main gift cabinet for redemption. In addition, more guidance on the role of lottery tickets and redemption must be done, so that players are always clear that lottery tickets can be exchanged for gifts.