What are some common event programs for venue operations? (Part 1)
What are some common event programs for venue operations? (Part 1)
The prizes for the event should either be large enough to attract a crowd, or have a high inclusion rate. Players should not be discouraged from participating by the idea that it is “hard to win”. They should feel that they have the most to gain at the moment and that there is no time to wait, so that they are attracted to participate in the event. Promotional activities need to have the three elements of entertainment, popularity and increased sales. Activities should be fun, not only to attract popularity, but also to be able to produce practical benefits, “so that good things sell better”. The caliber of the pre-promotion is the same, and it is important to focus on highlighting this promotional activity, and more importantly, to put the promotional activity into practice.
Activity 1 Internet-famouscheck-in wall
Purpose: To create an atmosphere of the event and publicize the amusement park through players' self-media.
Activity:
1.In the park entrance location, customized special punch card wall
2. Any player can punch card wall or the park, shooting short videos. And uploaded to Tiktok, the top 10 players with the highest number of views will get a gift bag
3. Before the deadline for the activity to send their own short videos and screenshots of the number of views to the public number backstage
4. After verification, the amusement park will be announced online on the third day of the list of winners.
Activity rules:
1.Players go to the punch card area on their own, record a short video and upload it to the Jieyin platform.
2.The video needs to have: I'm in XXX (playground name).... .
3.After verification, the park will be announced on the third day through the public number of the top ten views of the winners;
4.The winners in 7 working days with the platform account of the award-winning video to the park to collect prizes.
Activity 2 Limited time limited doubling package
Activity: We are launching a limited time doubling package, where you can get **** game tokens for 200 RMB, and 4 no threshold 50 tokens redemption coupons. Package activities are limited to two days, only 100 copies sold each day, sold out deadline.
Note:
1.the token redemption coupon can be used in the following four visits to the store, only one can be used each time
2. Each person can only buy one package
3. The package and the store's other activities do not stack.
Recommended reason: Change the traditional discount method, use the token coupon, promote the customer 2 times to the store consumption!
Activity 3 Simulator Free Play
Activity: During the activity period, some of the designated simulators are set to free mode for customers to play for free!
Recommended reason: The traffic is low at the early stage of business resumption. Instead of letting the machines take up space, it is better to attract customers by playing for free. The free mode can quickly attract customers and enhance the popularity.
Tip: all free to play the machine, there should be a small logo to remind players of the machine to participate in free activities.
Ideas distributed: Free play can be combined with certain conditions, such as collect praise full of 10, have to buy pre-sale packages of customers, or punch card wall sent to the circle of friends, etc., the scene to receive free times card to play.
Activity 4 Gift Carnival
Activity: During the activity period, the value of gifts is doubled. Players can participate in the Gift Mania with the lottery tickets as well as gifts obtained in the park on the day of the event.
1. 2000 lottery tickets + 1 small doll = luxury toy car assembly model
2. 2. 5000 lottery tickets = 10000 lottery tickets worth of gifts
3. 4 small dolls = 1 extra large doll.
Recommended reason: Let players have more chances to get their favorite gifts, consume players' tokens as well as lottery tickets, and at the same time, let the gifts in the park can be exchanged in many ways to enrich the playability of the game.
Note: According to the actual gift inventory, constantly increase the exchangeable gift program.
Activity 5 Prayer Wall
Activities: A prayer wall will be set up in advance, and customers will receive a wishing card for every 100 RMB spent or 3,000 tickets deducted. Wish card must be customized in advance, one side is blank, fill in the wish, the other side is a small surprise reward.
Recommended reason: The well-decorated prayer wall has a very good atmosphere, and it is easy to attract customers to participate in the activity when the global epidemic is still severe.
Activity 6Super Millionaire
Activities:
1.Charge every full 100 yuan, you can get a game coupon, more recharge more coupons, the top is not capped;
2.Each coupon can shake the dice once, according to the number of points shaken out to walk the relative number of steps, to get rewards or penalties;
3.The next participating guest from the last position of the previous guest, start the game;
4.Beyond the last prize points, continue to count the relative number of steps from the original point.
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